ALFAPARF Milano Professional is thrilled to welcome Jamie Benny, a multi-award-winning hairdresser and owner of Benny & Co Hair Studios, as its newest Guest Artist.
Before opening his salon in Knutsford, Cheshire, in November 2024, Jamie dedicated 18 years to honing his craft in London, where he worked as an art director for some of the industry's most renowned salons and brands.
“We’re incredibly excited to have Jamie join the ALFAPARF Milano Professional family as a Guest Artist,” says Stacy Humphreys, Head of Education at ALFAPARF Milano Professional. “His exceptional work, passion and dedication to the hairdressing industry haS always inspired us. We’re confident his Concept to Creation course will provide an unparalleled learning experience for those looking to elevate their creative skills.”
In 2025, Jamie will bring his Concept to Creation course to the ALFAPARF Milano Professional Academies in London and Dublin. Drawing from his extensive background as an Art Director, this course is designed to guide participants through the process of unlocking and refining their creativity.
“This one-day course takes hairdressers on an inspiring journey to create a look that reflects their unique brand and style,” Jamie explains. “We’ll explore various techniques to encourage creative expression, culminating in the creation of a final look that will be photographed. It’s a fun, immersive day that covers everything from brainstorming concepts to achieving a polished, photo-ready result.”
“I can’t wait to get started with ALFAPARF Milano Professional,” says Jamie. “I chose to collaborate with ALFAPARF Milano Professional as I believe my brand Benny & Co aligns with the core values of the business as we believe in Education, Suitability, Individuality and Community. I really do also believe that it the industry’s best kept secret – the products really are amazing and clients have never been more happy with their colour.”
Concept to Creation Course Dates
Dublin – Monday 10 February 2025
London – Tuesday 4 April 2025
You can find out more about the course here.
