James long at london collections: men autumn/winter 2014

The Team from Fudge is always up for a challenge and the James Long show at London Collections: Men Autumn/Winter 2014 proved to be just that.  THE SHOW James Long THE BRIEF The team from Fudge, led by John Vial, was asked to create looks inspired by Lego men and futuristic sci-fi. GET THE LOOK Fudge Hair Cement was combed into hair for a close-to-the scalp look. Cling film was then wrapped around the hair and the expose hairline trimmed. The cling film was then covered with a bespoke Paint Box blue, to complement the navy blue colours in the designer’s collection. Movement was created by running a wide-toothed combed through the cling-filmed hair. The look was then set using Membrane Gas and blow-dried so that the cling film shrank closer to the hair, revealing more of the hair’s texture.