Innoluxe appoint sophia hilton as brand ambassador

Award-winning hairdresser and balayage specialist Sophia Hilton has been appointed as Brand Ambassador of leading colour additive brand, Innoluxe.

Sophia will join forces with Innoluxe in 2016 to promote their revolutionary range of hair strengthening and repairing additives.

Sophia has won several industry awards in recent years, including the 2013 L’Oréal Colour Trophy and HJ’s Newcomer of the Year. She recently opened Not Another Salon in London’s trendy Brick Lane, a ‘salon with a difference’ based on her #antifactory ideology. 

Sophia focuses on creating unique, polished and healthy looks based on quality. “We don’t just bash-out high fashion,” she said. “I’ve always been taught about quality – #antifactory is about treating clients as individuals and removing that factory feeling.”

As a salon owner and dye-hard Innoluxe devotee, Sophia credits Innoluxe’s colour additives with enabling her to create the award-winning, quality styles she’s famous for:

“Innoluxe literally makes the impossible, possible. There are thousands of clients we turn down every year across the UK because we are worried about damage. Now, for this first time I can say yes to almost anything.”