How to help clients create an effective hair home care routine

Over the past year, clients have adapted to working from home and being unable to visit their hairdresser, meaning a good hair home care routine has taken precedence. As salons reopen, the experts at Notino have rounded up the best tips on keeping clients’ hair healthy in between appointments, keeping up home care as a crucial factor to hair health.

Hydration, hydration, hydration

Client’s hair length may have gotten out of control, but make sure they are hydrating their hair properly every day. Hair oils are good for both wet and dry hair, so whenever a client’s strands feel a bit rough, advise them to nourish their hair with some reconstructive elixir to achieve a smooth and soft feel and to lock the moisture inside again. We recommend the Wella Luxe Oil, which contains the Lightweight Transform technology that protects the keratin inside hair strands and provides a dose of nutrients with every pump. Also, tell clients to disregard “one minute” or “two-in-one” conditioners for now and make sure they deep condition their hair at least once a week. It will not only add moisture and strength back to their hair, but make it softer and shiny while reducing breakage. It is recommended to leave conditioner in on for no more than 30 minutes as over-conditioning may cause product build-up that can weigh hair down. On the other hand, if client’s hair needs extra love, recommend over-night deep conditioner and rinse it out the next morning with cold water. Kallos offers a very wide range of regenerating hair masks for all hair types, from fine and damaged to weak and chemically treated, and clients can expect instant results with these.

Prevent hair colour fading

Clients may have attempted at-home colouring during the lockdown, but it’s important to reiterate to them that any kind of colouring will inflict some damage to hair. It’s always better to make sure it lasts as long as possible, prolonging the interval between two colouring sessions and giving hair enough time to get back into shape (6 weeks at least). If a client feels their new colour is losing its shine too quickly, it means the hair’s protein layers that usually reflect the light are damaged by the dye. In this case, have them start with the deep conditioning mentioned above but make sure to always recommend products tailored to coloured hair. After washing, have them continue with a serum treatment for damaged, dry and unruly hair to provide extra nourishment. They can also boost their hair colour with popular colour mousses such as the Igora Expert Mousse, which comes in many different colours and provides hair with a healthy shine. To prevent the fading, make sure they’re always treating their hair like royalty –  meaning they avoid drying it roughly with a towel after wash, using a silk scarf or silk pillowcase during the night, or trying not to overexpose hair to the sun and cutting back on heat tools.

Get their hair trimmed soon to start fresh

With barbershops and hairdressers reopened likely booked up for some time now, it’s important to encourage clients to get their appointments in as soon as possible. Remind them it’s time to get rid of those faded and rough split ends so their hair will be able to promote healthy hair growth. Regular hair trimming (every 10 - 12 weeks) makes the hair thicker, reduces frizz and prevents strand knots. Also, warn them of trimming their hair with regular scissors at home as these can make the split-ends situation even worse.

Healthy diet

Our wellbeing always starts in the kitchen. Even when talking about healthy hair we should consider diet, as the hair cells are the first ones to be affected by an unhealthy diet and lifestyle. The two most important things clients should always include are iron (pumpkin seeds, leafy vegetables, fish, beans) and protein (lentils, quinoa, yoghurt and milk, soy, cheese). If we do not eat right, our hair cells suffer as they are not required for survival and the body will take the nutrients elsewhere.