The stresses of life as a hairdresser are widely understood, and the industry's network provides an endless chain of support and relatability. But, being a salon owner can be a lonely affair that only a smaller group have experienced. So, in light of HJ's Mental Health Awareness Week, we take a look back at speaking with business coach Liz McKeon to hear her tips on how to cope when you’re feeling isolated or stressed.
Research has consistently shown that entrepreneurship can be a lonely journey, even if you have a salon team around you. That feeling of being alone, craving accountability and support needs to be managed. Sometimes, it will feel like there is no one to share your load, the challenges of running a salon, or even the joys of your small successes. It is important to put a strategy in place that will help you to manage the demands of being an effective salon owner:
We're all in this together
Grow and nurture an online community of like-minded people. Social media is not just for selling or marketing. Instead, also use it to connect with other industry professionals through Facebook groups and communities, Instagram and Twitter.
Network, network, network
Allocate time in your diary to go out and network. It is crucial to form real-world business connections, even if it is just for a quick Zoom catch up and a cup of coffee. Networking events are very useful for creating business links and connections, but also to get a sense of community and find a support network. With the pressures of the salon, it is easy to find reasons for not taking time out of the building, so make this a priority on your to-do list.
Celebrate your wins
There is a tendency, especially in the early stages of growing a salon, to focus only on your never-ending to-do list. Make time to acknowledge and celebrate achievements and salon milestones. Focusing on your wins will motivate you to work towards your next win, and the next...and the next! Celebrating achievements at the end of each week or month will give you a renewed sense of purpose and energy. This will help to keep your team highly motivated and positive.
Buddy up
Find an accountability partner to keep you motivated and driving forward. It can be hugely beneficial to find another salon owner who is at a similar stage of business to you, whom you can easily relate to and bounce ideas or frustrations with. It is important to recognise the signs and triggers of entrepreneur isolation, and experiment with various management strategies to find out what works best for you.
The Six Key People to Turn to for Support
Past co-worker This person could be someone you trained with at college, a former business partner or boss. This person is invaluable because they can provide life advice and social connections.
Friend Venting to a friend outside of the industry can offer a new perspective. They understand you and can recognise when you're feeling burnt out.
Employees Your team can be a good sounding board for many aspects of your business. They understand your business, but for major strategic decisions, you should remain cautious.
Business Partner Your business partner will understand the intricacies of the business and the challenges you face. They will provide the advantage of shared decision making.
Partner Your partner will understand your work/life balance and can provide a personal perspective as well as give you some emotional support.
Mentor Everyone should have a good mentor to turn to for impartial business advice and inspiration. This person can guide and support you while being detached from your everyday business. Liz McKeon is a business coach who specialises in the hair industry. For details about business seminars and industry workshops go to lizmckeon.com.