As B Corp Month puts purpose-led business firmly in the spotlight this March, Green Salon Collective is calling on the professional hairdressing industry to recognise the B Corp logo as a trusted mark of integrity, accountability and genuine progress.
What is a B Corp?
A Certified B Corporation (B Corp) is a for-profit company verified by B Lab to meet high standards of social and environmental performance, accountability, and transparency. They commit to balancing profit with purpose, benefiting workers, communities, and the planet.
What is B Corp Month?
B Corp Month is a global campaign led by B Lab, uniting thousands of Certified B Corporations™ worldwide in celebration of businesses that balance profit with purpose.
Raising The Bar for Hair Salons
The hairdressing sector is uniquely placed to drive positive impact. With millions of salon appointments each week, the industry has a significant environmental footprint across waste, water use, product sourcing, and energy consumption.
Stylists also have the opportunity to engage clients in sustainability conversations in the chair; they have significant potential to create a wave of change.
A Standard Salons, Stylists and Clients Can Trust
As more hair salons explore B Corp certification or choose to partner with B Corp-aligned suppliers, the logo is becoming a powerful signal within the trade, a clear, independent standard professionals can trust.
- For salon owners, it provides reassurance that sustainability claims are credible and accountable.
- For stylists, it offers confidence that the brands and services they work with align with their values.
- For the wider industry, it creates a shared language around responsibility, progress and continuous improvement.
Behind the B Corp logo lives a bigger story. One of collaboration, accountability and change.
