In an exciting new chapter for two industry powerhouses, HOB Academy has taken up an exclusive 12-month residency at the Wella World Studio in Central London. This dynamic partnership between HOB Academy and Wella Professionals brings together two award-winning brands, united by a shared commitment to innovation, creativity, and world-class education.
Led by International Creative Director Akin Konizi, the Artistic Team of the Year and education team will be based at Wella’s London studio on The Strand, where they will educate both UK and international students. This collaboration marks the latest milestone in a relationship that has spanned over four decades, further strengthening their dedication to shaping the future of hairdressing education.
Akin Konizi says: “We are very excited about working at the Wella World Studio. Education is at the heart of everything we do, and HOB Academy X Wella Professionals gives us the opportunity to take this to another level, open accessibility to even more stylists and technicians, and help us raise standards in hairdressing education. Our 12-month residency is just the beginning of a new phase of innovation and creativity from the HOB team.”
HOB Directors Akin Konizi, Clive Collings, and Paul Simbler began with a single salon in Mill Hill and now have a 16-strong salon group, renowned for its cutting-edge techniques and first-class education.
Allison Hargreaves, Associate Director Education Operations Wella UKI, adds: “We’re delighted to be collaborating with HOB Academy and hosting them at the Wella World Studio for the next 12 months. We have worked closely with the team over the past 40 years, and we are privileged to be part of their exciting plans for the future.”
The HOB Academy X Wella Professionals Collaboration marks a significant moment in hair education – bringing together heritage, expertise, and innovation in an inspiring central London setting.
