GLOWWA, a nutraceutical brand providing the hairdressing industry with high-quality hair food supplements and education around the benefits of nutrition for hair health, has announced an exciting brand partnership with Errol Douglas MBE.
This collaboration will position Errol as GLOWWA’s Global Brand Partner to enhance the visibility of the rapidly growing brand, elevating its profile while broadening its reach in the UK and international markets. The focus on further global expansion will help add to the brand’s increasing presence with approved stockists worldwide. Currently available in countries including Portugal and Switzerland, the long-term vision is to create an unrivalled global benchmark in hair health, further increasing brand awareness while simultaneously creating a global industry platform for optimum well-being from the inside out.
Founder Suzanne Cooper shared: “Aligning with Errol Douglas MBE allows us to take the GLOWWA brand one step further with someone with expertise and passion for healthy hair that aligns perfectly with our vision, making this a meaningful partnership. Errol has a truly global appeal and approach to hair, servicing the needs of an international client base at his salon in Knightsbridge. In contrast, his international partnerships and collaborations will help push the brand further into key global markets. Working with someone of his stature further solidifies GLOWWA’s position as a trusted leader in the professional hair care and wellness space. We’re excited to embark on this new journey with him.”
Discussing the news, Errol said: “I have been obsessed with GLOWWA from the get-go. I love hair and health, so combining them makes perfect sense; it is a natural, authentic fit. I’m laser-focused on maintaining my mental and physical health and believe these supplements can create a wellness routine for clients seeking to evolve their health and hair care needs. This brand embodies efficacy, authenticity and integrity in a way that creates a viable option for today’s health-savvy consumer. I can’t wait to work with Suzanne and her incredible team to start shouting about the benefits of the brand.”
