Hj's british hairdressing business awards 2010

HJ's British Hairdressing Business Awards are well established as the major business event within the hairdressing calendar, the awards celebrate the business talent of the people within salons who are pushing boundaries in business, and are growing and developing when others are standing still.

If that describes you or your salon, then this year's awards are your chance to shine. Just choose the award that applies to you and read the criteria below to create an entry to impress the judges.   

Retail Salon of the Year

Sponsored by TIGI      

Opening Statement

Why do you believe your salon should win this award?

Policies & Programmes

What policies and programmes do you have in place for achieving retail sales revenue?

• Please supply evidence of retail sales turnover for the past two years

Creative Initiatives

What creative initiatives have you implemented in addition to manufacturer led initiatives, which have contributed to a significant growth in retail sales?

• Please show evidence of growth in profit for retail sales for the past two years

Staff Incentive Schemes

What staff incentive schemes do you run, apart from manufacturer led schemes, to encourage your team to constantly support your retail policies?

• Please supply evidence

Implementation of Staff Schemes

How have those schemes been implemented?

• Please supply evidence

Salon of the Year - 1

Sponsored by Schwarzkopf Professional

This category is open to salons with an annual turnover in excess of £350k. (This relates to a single salon and not a group).

Opening Statement

Why do you feel your salon is worthy of this award?

Turnover

Show in graph form the annual turnover of the salon for the last two financial years and show in graph form the level of gross profit during the same years.

Customer Care

Using bullet points, list the policies you have in place to ensure good customer relations.

Complaints Procedure

Using bullet points, list the guidelines you have in place when dealing with customer complaints.

Promotion and Marketing Activity

Using bullet points, list the promotional and marketing activity which has taken place during the past year.

• Include examples

Aims and Objectives

Using bullet points, list the key aims and objectives of your marketing and promotional plans.

Staff

• Enclose a completed assessment form that you have used to monitor performance.

Training

Using bullet points, list the key elements of your training policy.

Career Opportunities

What career opportunities are offered to staff?

• Include examples

Inclusions

• Include photographs of the exterior and interior of the salon.

Manager of the Year

Sponsored by L'Oréal Professionnel 

This category is open to salon managers or anyone who manages a team within a salon. The entry must be based on managing a single salon.

Opening Statement

Why do you feel you deserve the title of Manager of the Year?

Management Skills

How do you approach your job as manager of the salon?

• Please cover all aspects of management skills as you see them

Managing a Team

Give a brief case history of how you have managed a team

• Provide evidence as justification of any claims made

Management Strengths

What have you done differently from others in managing your salon?

Innovative Skills

Give examples of innovative actions you have taken in managing your business and the outcome these have realised

Independent Salon - Business Newcomer

Sponsored by Great Lengths

This category is open to owners of new independent salons who have been in operation for a maximum of two years by the end of June 2010.

Opening Statement

Why did you decide to open a salon?

Aims

What was your aim when you started out in business?

Goals

What are your aspirations for the future?

Implementation

What methods have you used to achieve growth in your gross turnover?

• Provide evidence

What other additional services have you successfully implemented to increase your revenue potential?

• Please list

Factors of Success

What has been the main contributing factor in your success?

Evaluation

How do you measure your success?

• Provide evidence

Budget

What was your set-up budget and how much was used for:

• Building/Refurbishment Work
• Marketing/Advertising
• Staff Recruitment
• Other (Please state what 'other' relates to)

Inclusions

• Enclose photographs of the interior and exterior of your salon

Salon Design Award

Sponsored by Aston and Fincher

Entrants to this category must have either redesigned an existing salon or designed a new salon in the last 18 months. The new or redesigned salon must have been trading for a minimum of six months by the end of June 2010.

Location

What was your reason for choosing your salon location?

Design Brief

In up to 350 words, detail your design brief, what inspired your ideas and what were the aims and objectives for selecting the design you finally used in your salon.

Design Challenges

In up to 350 words document your design challenges and the solutions.

• Please provide examples

Design Results

Explain how the finished design has met your original brief; aims and objectives.

• Please provide examples

Features

In up to 250 words explain what are the main features of your design and why were they chosen?

• Supply photographs

Budget

• What was the initial budget for the design?
• What was the budget for the shop fit and what was your final cost?
• What was your furniture budget?
• What influenced your choice of furniture?

Brand Image

Write a brief synopsis outlining your brand ethos (website, signage, stationery and imagery etc).

Growth in Turnover

What has the salon turnover been in the six months since the redesign/opening?

• Please show this month-by-month and include evidence
• If you are submitting a redesign please show comparisons in turnover, before and after the redesign?

Inclusions

• Before, during and after photographs if available
• Any mood boards that were used in the inception of the design
• 3 photographs of the interior of the salon after completion to include
  
  (a) Reception
  
  (b) Main salon
  
  (c) Back wash zone
• A photograph of the exterior of the salon
• If possible provide your salon website details
• Provide examples of your salon stationery

Customer Care

Sponsored by Kérastase

To enter this award you will need to provide evidence of how your customer care policy has contributed to your success.

Opening Statement

Explain what you think customer care means and say why you feel your customer care is second to none.

Meeting Customer Needs

Explain how you decide on your customer care programme from a client's point of view.

Show what elements of customer care you have in place for your client's journey through the salon.

What would make a potential new client believe he/she is going to receive excellent customer care when they walk through the door on their first visit - and on subsequent visits?

Evaluation of Methods

Show how you ensure your team implement your customer care programme. Show what methods you use to evaluate your team's success in implementing all the customer care requirements.

• Please provide evidence

Show what methods you use to ensure your customer care policy is meeting the needs of your clients and say how often you re-evaluate your customer's needs.

• Please provide evidence

Contribution to Success

What specific areas of your customer care policy have most contributed to your success in business?

Repeat Business

What percentage of your clients return to the salon?

• Please provide evidence

Marketing Award

Sponsored by Hairdreams

This category is open to any salon.

Opening Statement

Describe your brand image and how this has evolved.

Aims and Objectives

Describe your approach when putting together your marketing strategy.

Unique Points

How does your marketing strategy differ from others?

Proof of Success

• Provide an example of a successful marketing campaign and include costs and evidence

Evaluation

How do you measure, monitor and evaluate your marketing plan?

• Include evidence to justify your statement

Budget

What is your marketing budget and how much is spent on:

• Local Advertising
• Client Incentive Schemes
• Salon Stationery
• Other (please state what "other" refers to)

Inclusions

• Include examples of promotional material used for marketing purposes

Training Award

Sponsored by Wella Professionals

This category is open to a salon or group of salons, which train up to NVQ Level 3 or equivalent.

Opening Statement

Why do you feel your training policy is superior and why should your salon win this award?

Training Policy

Give a brief description of your training policy and explain the structure of it.

Implementation

How do you implement the training programme?

• Provide evidence

Meeting NVQ or Equivalent

How do you ensure you meet the NVQ or equivalent criteria?

• Provide evidence

Appraisal

What appraisal systems do you have in place?

• Include real examples of appraisal methods used

Evaluation

What methods of evaluation and feedback do you use?

• Include a real example of a trainee's programme, assessment and feedback

Staff Recognition

What methods do you use to give staff recognition?

• Include examples of reward schemes

Results

How has the training affected the success of your team and individuals?

• Please provide evidence of your results for the team and individuals

Junior of the Year

Sponsored by Fudge

This category is open to any junior or assistant who has been in training for a maximum of three years up to the end of June 2010. The entry should be put together and submitted by the junior/assistant themselves but with the help of the salon owner/manager.

Opening Statement

Why did you choose hairdressing as your career and what are your aspirations for the future?

• State number of years you have been hairdressing

Training

What training have you received from the salon you work in and what do you feel you have gained from this training?

• List courses attended
• List any qualifications gained

Goals

Who in the industry do you admire and why?

Special Activities

What special activities have you been involved in, such as shows or salon promotions and what role did you play in them?

Inclusions

• Include two photographs showing your creative skills and attach to each one a short description of how you achieved the results. These must be endorsed by the salon owner/manager stating that they are the work of the entrant
• Include three client testimonials
• Include copies of any training certificates

Salon of the Year - 2

Sponsored by Clynol Salon Exclusive

This category is open to salons with an annual turnover up to £350k. (This turnover relates to a single salon and not a group).

Opening Statement

Why do you feel your salon is worthy of this award?

Turnover

Show in graph form the annual turnover of the salon for the last two financial years and show in graph form the level of gross profit during the same years.

Customer Care

Using bullet points, list the policies you have in place to ensure good customer relations.

Complaints Procedure

Using bullet points, list the guidelines you have in place when dealing with customer complaints.

Promotion and Marketing

Using bullet points, list the promotional and marketing activity which has taken place during the past year.

• Include examples

Aims and Objectives

Using bullet points, list the key aims and objectives of your marketing and promotional plans.

Staff

• Enclose a completed assessment form that you would use to monitor staff performance.

Training

Using bullet points, list the key elements of your training policy.

Career Opportunities

What career opportunities are offered to staff?

• Include examples

Inclusions

• Include photographs of the exterior and interior of the salon

Salon Team of the Year

Sponsored by

This category is open to any salon with three or more employees.

Opening Statement

Explain why you feel your team deserves this award

The Team's Strengths

What do you feel your team offers and what makes your team special?

Contribution to the Team

How many people are in your team and what does each of them contribute to the team?

Team Building Activities

What team building activities and/or initiatives do y ou have in place to ensure team integration and motivation?

• Provide evidence

Team Activities

What new activities have you undertaken as a team?

• Please give a short description of how you worked as a team to put these together

Inclusions

• Include a team photograph
• Include examples of external PR which relates to your team

Website of the Year / Innovation of the Year

Sponsored by Merchant Cash Express

This category is open to any salon with an innovative website or anyone who has put into practice an idea or launched a product which is new to the hairdressing industry.

Innovation Entry Criteria:

Opening Statement

What is the concept or product you are entering for the award and why do you feel it is innovative?

Objectives

Why do you feel the concept or product is useful to the industry?

What are your aims for the concept or product?

Success Criteria

How have you measured the success of the concept or product?

• Show evidence of that success

Promotion

How have you promoted the concept or product?

• Include any internal or external promotional material used
• If submitting a product, please supply a sample

Website Entry Criteria:

Opening Statement

Explain why you feel your website is innovative and stands out from others.

Objectives

Why do you feel a website is necessary for your business?

• Please give your website address
• State the budget spent on the website

What were your aims and objectives in launching the site?

Evaluation

How have you measured the success of your site?

• Provide evidence

Marketing

How have you marketed your website since its inception?

• Include copies of any marketing material used to encourage use of the website
• Include links to online activity

Business Director of the Year

Sponsored by Hairdressers Journal International

A business director/s is the person who is the driving force behind a top hairdresser or salon. He/she would have developed new ideas and strategies for the business and will have moved the salon/hairdresser forward by demonstrating forward thinking, entrepreneurial business skills that maximise on the media opportunities available. (A joint entry may consist of a maximum of three directors)

The entry should cover the following and should include evidence to justify any claims made:

Your role

As a Director of your company - what is your role?

Details of Achievements

As a Director of your company what have you achieved that you are most proud of?

Motivational Skills

How do you motivate others?

Entrepreneurial Skills

What skills do you have that allow you to excel in your role?

The Industry

What are your passions within the hairdressing industry and how do others in the industry view you?

Activities beyond the salon

List any additional activities that the Director is involved in within the industry.

Inclusions

• A good and up-to-date photograph of the entrant.
• Describe your professional self in 50 words.