Salon International 2025 returns to Excel London this October - bigger, bolder, and bursting with creativity. Recognised as the UK’s leading professional hairdressing exhibition, Salon International unites thousands of stylists, colourists, educators and salon owners for three days of inspiration, education, networking and innovation.
Whether you’re looking for fresh techniques, exploring the latest product launches, or connecting with industry icons, Salon International 2025 promises to be an unmissable experience. Here are 10 reasons every hair professional should attend this year’s event.
1. World-Class Education and Exclusive Masterclasses
Education has always been at the heart of Salon International and 2025 is set to deliver even more. The show features free live education across the HJ Stage, Colour Stage, Modern Barber Stage, HJ Academy Stage and, brand new for 2025, the Texture Stage, dedicated to textured and afro hair artistry. For deeper insights, book into Salon Masterclasses from Toni&Guy, Sassoon, Mahogany, Danger Jones and SACO for an intimate, hands-on learning experience.
2. Exclusive Deals, Discounts and Show-Only Offers
Salon International is the perfect place to stock up on products and tools. Leading brands will be offering exclusive discounts, bundle deals, and “try before you buy” opportunities throughout the weekend. Expect interactive stands, giveaways and exciting activations that make shopping part of the fun.
3. Live Demos and Immersive Brand Experiences
Watch techniques come to life right on the show floor. Brands from across the globe will deliver live demonstrations, styling sessions and colour transformations throughout the weekend. Many stands will feature immersive experiences, letting you interact directly with educators and influencers.
4. Flexible Ticket Options and VIP Upgrades
Choose from one, two or three-day passes to suit your schedule. Early bird rates and group discounts make attending easier than ever, while VIP tickets provide premium seating and backstage access for those seeking the ultimate experience.
5. Business Growth, Leadership and Marketing Seminars
Beyond the artistry, Salon International 2025 offers powerful insights into the business side of hairdressing. The Business Live Stage and HJ In Conversation sessions feature successful salon owners, educators and entrepreneurs sharing strategies on profitability, branding, recruitment, sustainability and digital growth.
6. New Stages and Specialist Events
This year introduces new areas designed to elevate your skills and expertise:
- Texture Stage - celebrating textured, curly and afro hair education.
- Dose Trichology Conference - exploring scalp health and science-based care innovations.
- CMC World Championships - a live global creative competition showcasing exceptional talent.
7. Competitions That Inspire and Empower
Get ready to witness or compete in some of the most exciting live contests in the industry. From SNAP!, the creative photographic competition, to HJ’s Extensions Competition and the CMC World Championships, there’s no better place to see artistry and innovation collide.
8. Celebrate #BHA25 at the British Hairdressing Awards Gallery
Explore the inspiring gallery featuring all the British Hairdressing Awards 2025 finalists, sponsored by Schwarzkopf Professional. Meet the stylists behind the collections and celebrate the industry’s most influential creatives. Don’t miss the #BHABursary opportunity for stylists under 30 to gain access and recognition in the industry.
9. Barbers and Men’s Grooming Take Centre Stage
The Modern Barber Stage returns with precision fades, beard artistry and male grooming education. Plus, the People's Choice Competition and the Barber Pod spotlight emerging barbers making their mark on the industry.
10. Networking, Discovery and Innovation at Its Best
Salon International 2025 brings together the biggest brands and educators making it the ideal setting to connect, collaborate and grow. Discover cutting-edge salon tech, AI-driven booking systems, and new product launches that will define the next generation of hairdressing.
Why You Can’t Miss Salon International 2025
From groundbreaking education to unmissable deals, competitions and networking opportunities, Salon International remains the heartbeat of the professional hair industry. Whether you’re an experienced stylist or an aspiring student, this event is your gateway to growth, creativity and connection.
Salon International 2025 takes place at ExCeL London from 11–13 October 2025.
For tickets and full event details, click here.
