Hip and happening - percy and reed salon interior

Published 25th Apr 2008 by sophieh
Venture through the doors of Percy and Reed, London, and the salon’s New York loft-style interior instantly hits you. A high ceiling and mezzanine level draw the eye up, giving the Great Portland Street salon a sense of space, while the décor and furnishings fuse to create the impression of a large living space."We wanted the salon to look creative, but not feel pretentious," says Adam Reed, who opened the shop with business partner Paul Percy.Building a warm, friendly business aimed at professional people through to A-list celebrities was the next, natural step and with clear ideas about the look they wanted to achieve, the pair took full design responsibility. "You always hear that people feel uncomfortable going into salons," Adam explains. "We wanted the salon to feel like someone’s home and not be led by one specific design, colour or inspiration. "We wanted to create a homely, individual style and incorporate elements of design that everyone can relate to."The former clothes shop was gutted and the pair spent eight months whipping it into shape. Set against the idea of a uniform colour scheme, they decided to bring each area to life using features like wallpaper or furnishings. Upstairs, where hair colouring takes places, a practical dove grey slate lines the floor, intricately-patterned grey and white wallpaper depicting a woodland theme is reflected in the mirrors and a large, black, soft fabric sofa makes up the seating area.More pictures>>
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Fact File

Name: Percy and Reed

Address: 157c Great Portland Street, London

Owners: Adam Reed and Paul Percy

Size: 1,300sq ft

Styling stations:12

Budget: £250,000

Financing: Self

Design: Self

Furniture: Partly bespoke and partly sourced from second-hand furniture stores

Features: Unique Green Room treatment area and lighting from different eras throughout the salon.

Top Tips

  • Get an idea and keep everything in a book
  • Keep your focus
  • Take risks
  • Keep it personal – have your personality in there
  • Stick to the budget


More Pictures >>

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sophieh

sophieh

Published 25th Apr 2008

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