Herra hair care launches in dubai as product goes global

Herra Hair Care has launched in Dubai, as the range continues to go global. Founder James Davis flew to the UAE before Christmas to attend a highly-anticipated product press launch organised by distributors Beauty Solutions & Trading, who help to bring internationally-recognized brands to the Middle East. Hosted at the One & Only Royal Mirage, the event was attended by media, retailers, bloggers and VIPs - including royalty in the form of Sheikh Najeeb Saqr al Qasimi. The success of the launch saw Herra Hair Care snapped up by Harvey Nichols and Bloomingdales Dubai - two of the most recognized and sought-after luxury retailers in the world. James says: "I was blown away by the effort and outcome of the organisation. Beauty Solutions Trading did a great job and I’m so pleased that they are on board as our Middle East Distributors. I can’t wait to see the reviews that come from this – it’s another step on the global ladder for Herrra."