Helmut lang autumn/winter 2014: get the hair look

The Helmut Lang Autumn/Winter 2014 show saw Wella Professionals global creative director Eugene Souleiman create space-age ponytails. The show: Helmut Lang Autumn/Winter 2014 The hair team: Wella Professionals global creative director, Eugene Souleiman The look: An ultra-matte ponytail, pulled off the face with a spring comb The inspiration: Space age combination of textures and shapes The key product: Wella Professionals Body Crafter Spray "I wanted to create a hair look that was technical and almost geological in feel, to complement the textures and patterns of the collection," said Eugene. "I felt that the hair needed to be both abstract yet precise and I wanted to incorporate different textures in to the same hair look." Get the look 1. Start with freshly washed and conditioned hair using Wella Professionals Brilliance Shampoo and Conditioner. 2. Next, blow-dry the hair away from the face keeping it flat to the head and avoiding too much volume. 3. Once the hair is completely dry, section the hair over the crown from ear to ear and create a ponytail in the middle of the head. Secure with elastic. 4. Next, take the front section of hair and beush it back away from the face. Then using Wella Professionals Body Crafter Spray, spritz the roots of the hair to add some texture. 5. Take a spring comb and cut it to fit the front of the head, from ear to ear around the hair line. Push the spring comb gently back through the hair to create ‘grooves’ in the front section. 6. Brush the remaining hair back and tie in to the existing ponytail to create one ponytail in the middle of the back of the head. 7. Finally, spritz the ponytail with Wella Professionals Ocean Spritz to create a raw, matte texture.