Hairdressers head to italy for z.one concept summer showcase
Published
29th Jun 2012
by rachael
More than 150 hairdressers, salon owners and distributors form across the UK headed to Lake Como for a summer style showcase from Italian haircare brand, z.one Concept.
Following a welcome evening of fine-dining and networking, the trip kicked off with a catwalk show from the z.one Concept Italian Creative Team in the in-house studio of the company's head office.
Femininity was the buzz-word for the show, with three key words inspiring the looks - romantic, androgynous and sensual.
Creative team stylists Rocco Longobardi, Marina Masin and Riccardo Piervittore demonstrated delicate and decadent styles for the romantic section of the show, styling models live on stage to wow the audience.
The second presentation saw the team use the new No Inhibitions range to create minimalist looks for the androgynous trend, before closing the show with the sensual section, inspired by confident women.
To close the show, z.one Concept founder, Ivano Panzeri and Xavier Berrell, director of Red Hot Concepts (UK & Ireland distributor for z.one Concept products) congratulated the team on their creativity.
Xavier said: "The spirit of the company is incredible and I'm always blown away by what this creative team can achieve."
Before leaving Italy, the group had the chance to relax and enjoy haute cuisine in the stunning grounds of Vila Olmo stately home overlooking Lake Como.
After three days of Italian sunshine, the group returned to the UK inspired to bring some Italain flair to home soil.
