Hairdressers head to holland to discover keune

Hairdressers from across the UK recently descended on Soest, Holland for Discover Keune; a party for the oldest family-run professional hair company in the industry. Hosted at the brand's headquarters, the event saw the latest trend collection of cuts, colours and styling looks revealed to an eager audience of stylists. Named The Sublime, the collection is an homage to minimalistic design with powerful shapes and deep, natural shades. Following the show, stylists had a sneak preview of some of the new products in development before enjoying the chance to make their own personal lotions and potions in the lab. Keune launched in 1922 and became the first professional perm manufacturer in Europe. With over 90 years of experience, Keune continues to be a forerunner in setting trends and still manufactures under one roof, creating high quality reliable salon professional products.