Hair and beauty trainer shirley davis-fox awarded mbe

Shirley Davis-Fox, the chair of the largest independent hair and beauty training provider in Wales, has been awarded an MBE for her services to the hairdressing industry in the Queen's New Year's Honours list. Bridgend-based ISA Training was co-founded by Shirley in 1998 and the company now employs more than 60 staff, who deliver training to around 800 apprentices in 500 businesses across Wales and the borders. The MBE recognises Shirley's tireless campaigning to promote the professionalism of the hairdressing industry. She has been a member of the Hair Council since 2011 and was recently appointed its political lobbyist following her successful campaigning work for the state registration of all qualified hairdressers and barbers in Wales. Among her achievements at ISA Training has been establishing Salon Cymru, an annual event for young hairdressers and beauty therapists. Shirley has also created international exchange opportunities within Europe for the company's apprentices to broaden their learning experience. Shirley says: "I feel so honoured to receive this recognition just for doing my job. Anita Roddick famously said that to succeed, you have to believe in something with such a passion that it becomes reality. I passionately believe in the hair sector and the professionalism of hairdressing."