Goldwell introduces its new masterbrand campaign, color atelier
Exclusively designed to support the salon industry by championing professional in-salon colour expertise and building consumer trust and desire for professional colour services, Color Atelier ensures both stylists and clients recognise that a Goldwell Color Atelier Salon Experience is synonymous with uniquely crafted, beautiful hair, tailored for each individual client through the highest level of bespoke, expert colour consultation.
Lydia Wolfe, Co-Owner of Jack & The Wolfe and certified Goldwell Colourist says: “Goldwell Color Atelier services enable you to offer your clients a fantastic choice of services and incredible, long-lasting, reflective colour results, the breadth of services on offer provide a great way to boost your colour business.”
When it comes to the services on offer Lydia has a few favourites. She shares: “I love Goldwell Color because there’s so much creativity on offer when creating beautiful commercial colours and bespoke shades. The Color Balancing Service is one of our salon favourites. You can beautifully combine Topchic as your base colour, matching it perfectly with a Colorance shade for mid-lengths and ends; adding Goldwell System Pure Pigments for amazing reflections of light.”
The campaign also provides stylists with a digital opportunity to showcase the incredible results and benefits of having a bespoke, professional colour service while driving consumer awareness, desire, and demand for Goldwell via an engaging social media campaign: Color Atelier Creation.
To experience more about Color Atelier, follow @goldwelluki on Instagram.