Developed to support the salon industry by championing professional colour services, Goldwell Color Atelier Campaign is synonymous with uniquely crafted, beautiful hair, created through exceptional salon colour expertise.
Goldwell Color Atelier stands for a program of Goldwell certified salons and stylists, giving them the ability to profile themselves as a premium colour provider. Established to help grow end consumer trust and desire for professional colour services, it has been uniquely designed to boost the awareness and understanding that every colour service is uniquely crafted for each individual client through an expert consultation.
Award-winning Goldwell Guest Artist, John Spanton of Urban Retreat, shares more about Goldwell Color Atelier and new Topchic Zero - leading the way in sustainable salon colour while meeting the needs of clients with a passion for wellbeing. He says: “With the advance of a more socially responsible society, new Topchic Zero from Goldwell is ahead of the game in answering the needs of the salon guest. A gentler formulation that is ammonia-free, as well as being a sustainable product that contains a high percentage of naturally derived ingredients - and it performs."
The results are what modern colouring should look like; up to 100% coverage that’s not dense or overly pigmented, but offers a softer, more natural appearance that gives the most touchable of finishes.
"Topchic Zero has a consistency that is almost like a conditioning masque, almost no scent – and any scent that is used is natural – and provides ultimate scalp comfort that is more reminiscent of a spa treatment than hair colour. The combination of Goldwell Color Atelier, and now Topchic Zero, offers the perfect way to ensure premium quality and sustainability alongside a wellbeing-focused experience during colour services from start to finish."
The campaign also provides stylists with a digital opportunity to showcase the incredible results and benefits of having a bespoke, professional colour service while driving consumer awareness, desire, and demand for Goldwell via an engaging social media campaign: Color Atelier Creation. To experience more about Color Atelier, follow @goldwelluki on Instagram. To find out more, head here. This is a sponsored post in collaboration with Goldwell.