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The trend towards wellness and relaxation, and the need for clients to create space in their lives for ‘me-time’, is changing how salons create and deliver hair care experiences. Gone are the days when the salon was a functional place to get a haircut and colour – today’s salons are at the forefront of a wellness revolution.
By curating a seamless journey from the backwash to the styling station, and ensuring time spent in the salon is relaxing, comfortable and memorable, salons are not only building their reputation and loyalty – they’re also giving their business a competitive advantage.
Building your business around the customer experience
Katie Fielder, National Sales Manager at Takara Belmont (UK) comments: “Clients look to the salon for sanctuary from the pressures of everyday life, and that’s never been more important than now. Colours, decor, lighting, aromas and furniture are all essential to create your salon journey around the customer experience. This approach frames your hairdressing and colour expertise, and it adds value to the client's visit. It keeps them coming back, and it’s your best PR asset as they share their experiences with family, friends and colleagues.”
As clients spend many hours at the backwash and sitting in a styling chair, equipment is key, as Katie explains: “Furniture and equipment enhance the overall style of a salon, but it has to be durable, reliable and comfortable. It must also have the right functionality to support the services you offer, open up new service opportunities, and deliver the right ergonomics for backwash technicians, stylists and colourists.”
Luxury your salon can afford
Katie highlights three equipment essentials to create the perfect cut and colour journey, and shares how Takara Belmont’s 0% zero deposit Finance Lease Scheme makes upgrading more affordable than ever.
A1201 styling chair - personalised comfort with heritage design
Rich in heritage features including real wood armrests, an optional wood footrest and a hand-studded padded backrest, the A1201’s deep cushioned seat provides superior comfort and support, even during longer styling and colouring services. With four hydraulic base options, this chair adjusts to accommodate hairdressing and technical services while delivering personalised comfort for all clients.
“All our styling chairs are designed to withstand the rigours of constant use without breaking down or degrading over many years," highlights Katie. "The A1201’s authentic features make this chair especially popular with salons like award-winning Butchers, who also appreciate its contribution to a more sustainable salon.”
RS Prime - compact comfort without compromise
As a more compact backwash, RS Prime delivers comfort without compromise. A deep cushioned seat and backrest combine with a wide ceramic basin with a 16 degree tilt-mechanism and a gel-filled neck cushion to alleviate back and neck strain. With thermostatic control and a free-swivelling intelligent shower head, treat your clients to a perfect backwash experience every time.
“As the first equipment that many clients encounter, the backwash sets the tone for the entire salon journey," says Katie. "As one model from our RS Series, RS Prime is especially suited to salons with limited space and high-end aspirations like gender-neutral LÍMON Studio.”
Roller Ball F - transforming colour results
Offer your clients a colour transformation with Roller Ball F. Its distinctive rotating infrared ring features a three-section carbon heating element that reduces colour and chemical treatment processing time by up to 75% with deep and even penetration. With programmable presets, manual control and heat-zone selection, Roller Ball F is proven to create more vibrant, durable and glossy colour – even on curly and afro hair.
Katie comments: “Many of the industry’s iconic colourists, such as Daniel Galvin, Trevor Sorbie and Russell Eaton have trusted in Roller Ball F’s efficiency and results. Its free-standing mobile version can be moved into position and stowed away after use, while the wall-mounted model assumes a fixed position to maximise floor space. Both units serve multiple stations, so it’s cost effective and convenient. By accelerating processing time, salons of all sizes can fit more clients in during the day to create awe-inspiring colour and boost revenues.”
Upgrade affordably with 0% zero deposit Finance Lease
As salons continue to face economic challenges, Takara Belmont’s 0%, zero deposit Finance Lease Scheme enables salons to upgrade both affordably and tax efficiently. Available over 2 years with a fixed monthly payment that’s 100% tax deductible for the duration of the agreement, salons can own the equipment outright, for one final monthly payment, or upgrade and start a new agreement.
Discover more at www.takarahairdressing.co.uk
This is a sponsored post in collaboration with Takara Belmont
