Give Your Clients Nourished, Smooth Hair in 30 Seconds With Ultimate Smooth From Wella Professionals

Published 04th Mar 2025 by Sian Jones

Say hello to Wella Professionals Ultimate Smooth, a gamechanger for dry, dull and frizzy hair that leaves clients with nourished and smooth hair in just 30 seconds.

Wella Professionals Ultimate Smooth is a haircare regime with a multi-benefit solution that both smoothens and nourishes the hair from the inside and out, with instant and long lasting performance of up to three days*.

The Ultimate Smooth line includes a Shampoo, Conditioner and Mask, as well as the hero of the range - Miracle Oil Serum. This powerful leave-in treatment delivers an incredible 96 hours frizz control**, up to 85% smoother hair*** with a glass like shine - all while protecting the hair from UV & heat up to 230°c, a key USP for those damage-conscious clients. 

Wella Professionals understands that for irresistible smoothness and shine, hair craves inside and outside nourishment. That’s why Ultimate Smooth is leading the way with it’s revolutionary formulation. In response to what is termed the 'skinification of hair' this skincare inspired range has a patented technology that combines the power of squalane and omega-9, which doesn’t just work on the outside of the hair, but on the inside too. We’re talking deep nourishment on the inside and super smooth hair finish.

Squalane is an ingredient derived from sugar cane nad is inspired by the latest trends in skincare. It is primarily used in facial oils and credited for giving a smooth glow. Now, Wella Professionals has taken this a step further and included it in the Ultimate Smooth range combining it with Omega-9 for deep nourishment. Both these actives help moisturise the hair cuticle while polishing the hair surface, creating a lightweight, protective barrier.

“Miracle Oil Serum is really lightweight. You can layer up to create the most beautiful glass hair finish you’ve ever seen,”

Wella Professionals Global Ambassador, James Earnshaw

The Ultimate Smooth Line-up

When the full regime is used, hair has 2 x less frizz****, making it an essential solution for dry, dull and frizzy hair.

Step 1: Ultimate Smooth Shampoo RRP £23.15/€27.60 has a nourishing formulation that lathers into a luxurious foam that cleanses dry, dull hair whilst removing impurities. It is suitable for coloured hair and contains Metal Purifier technology, which detoxes the hair from metals, resulting in a perfect base that is left fully prepped for deep nourishment.   

Step 2: Ultimate Smooth Conditioner RRP £25.75/€30.50 boasts a nourishing formula that works on the inside and outside of the hair. Expect visibly smoother and shinier hair with reduced frizz. For a more intense treatment, Ultimate Smooth Intense Mask RRP £30.25/€35.75 is packed with an ultra-nourishing formulation to reduce frizz and deliver extra smoothness.

Step 3: Treat, protect and finish the hair with Ultimate Smooth Miracle Oil Serum RRP £44.50/€51.00 - The hero product in the range. This takes oil serums to a whole new level and works by nourishing the hair inside and replenishing it outside in just 30 seconds. Not only this but it helps to create a protective barrier, providing UV & heat protection for smoothness that lasts up to 3 days*. This miracle oil has a serum texture, and thanks to its highly concentrated formula will give instant and long-lasting results without weighing the hair down so, can be used on wet or dry hair.

The Ultimate Smooth range is vegan, free from animal derived ingredients, and has a long lasting sophisticated fragrance that’s oozing with sparkling citruses, accents of floral and warm amber. This is prestige haircare at its finest and with smoothness that lasts up to 3 days*, what’s not to love?

*If unwashed for 3 days v untreated hair.
**when using Miracle Oil Serum
***vs. non-conditioning shampoo
****when using Ultimate Smooth Shampoo, Mask, and Miracle Oil Serum, vs. non-conditioning shampoo

 

Sian Jones

Sian Jones

Published 04th Mar 2025

Sian is Editor Modern Barber and Deputy Editor Hairdressers Journal International. She has over a decade of experience writing for print publications covering Youth & Children, TV & Entertainment and Lifestyle. Sian graduated with a degree in journalism, and whilst studying was nominated for the Guardian Digital Journalist of the Year award in 2011.

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