Ghd launches business-boosting blow dry boot camp

Styling brand ghd has launched a new initiative for its key salons to boost business and maximise sales.

The Blow Dry Boot Camp is a free in-salon training session to teach salon owners, managers and stylists the power of the blow-dry, the perfect modern techniques and trend-led finishes. 

Devised by session stylist Zoe Irwin - who was dubbed 'Queen of the Blow-Dry' by Harper's Bazaar - the course includes practical and technical skills as well as marketing materials andstep-by-step instructions on how to interact via social media and PR to make the most of your new found knowledge and earning potential.

Jo Robertson, ghd UK education manager said: "The Blow Dry Boot Camp provides a fantastic opportunity to learn and perfect skills that can help salons introduce a new and exciting service to boost a salon business and keep the team motivated. The marketing support provided in the package is offered free and ensures that salons can make the most of what they have learned in their practical session and add a new service to their repertoire which will lead to more bookings and increased profits."

A limited number of Blow Dry Boot Camp sessions are available throughout the UK and internationally to salons that stock a full range of ghd products including ghd air. Salon owners should contact their ghd representative for information.