Ghd aura hairdryer launches at vip industry event

The new ghd aura Hairdryer was launched at up-close-and-personal event, packed full of salon owners, session stylists and other industry influencers. Revealed to salon professionals first, the ghd aura was launched at the brand's super-cool Soho studio at a prosecco-fuelled party. Guests were taught about the aura's ground-breaking technology in three 'zones' that highlighted the model's key features: a brushless motor, patented Laminair™ and Cool-Wall™ technology - and at the end of the evening left with their own ghd aura hairdryer in a beautiful leather bag. Stylist and salon owner Jamie Stevens said: "The launch of the ghd aura hairdryer at the ghd studio was amazing. It was an honour to be one of the first to see, feel, use and learn about the incredible new technology in the ghd aura and I can't wait to start using it. Blowdrying will never been the same again!" Other VIP guests in attendance included Errol Douglas, Karine Jackson, Jonathan Andrew, the 2014 FAME Team, Kieran Tudor, Luke Benson and Victor Pajak. Jo Robertson Head of Education UK & ROI said: "It was fantastic to launch ghd aura to such an amazing room of industry leaders. Their reaction to the new technology was great to see. We are so excited about sharing this with everyone UK-wide over the next few weeks."