Get The Look: Vin + Omi X Kms London Fashion Week

Published 26th Sep 2022

VIN + OMI wowed guests at their OPINIONS London Fashion Week show with 23 key looks exclusively created with sustainability in mind.

Lead hair stylist and KMS style ambassador, Simon Webster, created these looks with no electrical styling tools and just one sustainable product.

Inspiration: “To complement the 70+ VIN & OMI designs this year, hair was focused around sustainability and the current economical challenges. This season, we used fewer products on the hair. For 23 of the styles, we used no heat tools at all to show how to create stunning hair looks using only one key styling product and no styling tools at all. It was a challenge as a hairstylist as we’re used to using a range of products and styling tools to create the looks, but we’re really proud of the work created by the whole team. We also included bespoke gothic hair accessories created using recycled KMS product packaging melted down and remoulded at an iconic toy factory to give them a new life." says Simon Webster, going on to tell us: "If you’re looking to be more conscious about your hair choices, think about the products that you really need. Opt for a core set of styling products, that can be used to create multiple different styles."


“We’re working with KMS not just because the brand is a great fit with ours, but because we know how committed the brand is to its sustainability efforts and we believe in the brand’s commitment to more sustainable hair products, packaging processes and future plans. We’re seeing that as products and salons become more sustainable, salon clients feel more reassured that their own hair care can be more guilt-free. Great changes have already been made in the industry and by so many salons that are working hard to become more sustainable as a business, for their clients and the planet. It’s especially important during these cost and environmentally conscious times.” - VIN + OMI.

Get the Look

  • Lightly apply KMS Conscious Style Multi-Benefit Spray to roots on clean, dry hair
  • Section hair into 5 sections around the head
  • Place a hair elastic half an inch away from the root and continue to the ends in 3-4 sections depending on the length of the hair
  • Apply Conscious Style Multi-Benefit Spray lightly to banded sections, (do not spray too close or too heavy)
  • Pull each section slightly apart to make the bobbles more ‘messy'

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