Fudge professional announces new brand ambassador: anne-marie

Fudge Professional have been waiting to announce a new partnership for the past few months, and have titillated your inboxes with little clues to who its Global Superstar ambassador may be; Fudge Fair was the perfect opportunity for the exciting reveal. So, without further ado, Fudge have announced its newest Brand Ambassador is global singer/ songwriter and hair chameleon of all shades and styles, Anne-Marie. Anne-Marie was the natural choice for Fudge Professional, given her choice to always #FudgetheRules, her natural ability to slay every colour and every style she adorns, as well as her overall attitude to fully embrace and encourage individuality. Essex born Anne-Marie’s rise to stardom has been nothing short of meteoric. A former 3 x world karate champion and West End child star, Anne-Marie is a multi-platinum selling artist who has gone onto become one of the world’s most- loved and successful pop stars of our times. Fudge Professional Global Brand Ambassador Jonathan Andrews says: “Anne-Marie was the natural choice as our new ambassador and to front the new #BuildYourBlonde Campaign and our next In the Chair mini-social series. For the miniseries, we’ve worked closely with Anne-Marie to re-create her iconic red carpet and show stopping styles at home using our Fudge Professional products. Our products make it easy to keep your blondes bold and brassy tones at bay, as well as keeping locks in optimum condition.” Within the new In the Chair mini-series, Jonathan and Anne-Marie chat her hair styles from beachy waves to high pony’s and chatting about their love of tattoos (with even the potential for them to get one together!). As often will happen in a hairdresser’s chair, deeper conversations are shared as Anne-Marie talks openly about her initial anxiety joining The Voice, how she’s working on her self-confidence with therapy, being okay with acknowledging her successes now, and how her newfound love of reading during lockdown led to writing her own book, You Deserve Better. “I’ve been using Fudge Professional products for a number of years – the Clean Blonde Damage Rewind Shampoo is my go-to as it helps me keep my blonde without any yellow undertones, and it’s also really shiny. It’s been a life saver for me! This new ambassador role with Fudge makes sense as I love to experiment with my hair styles and try lots of looks out. Fudge products are ideal for mixing up my styles but keeping my iconic blonde tone looking on point. It’s going to be a fun year working the team!”