Fudge hair partner with hob salons for london collections: men

Fudge Hair have teamed up with HOB Salons to host a pop-up salon during the three-day schedule of London Collections: Men shows. The Fudge Fix, which is located in The Hospital Club, will provide guests with complimentary cuts and styling throughout the men's shows - whether it's a quick spruce-up or catwalk-inspired complete makeover. Now in its fourth season, London Collections: Men is the UK's dedicated men's fashion event and showcases the very best of British design. Fudge were announced as official hair partners last season and as well as hosting their own salon space, style numerous shows with their creative team. This season, HOB Salons have teamed up with Fudge Hair to provide staff at the salon. No stranger to fashion week, the HOB team are regulars backstage and are well-versed in delivering on-trend looks in their salons across the country. HOB Salons international creative director and HJ's British Hairdresser of the Year 2013, Akin Konizi, said: "We are very pleased to be teaming up with Fudge for this exciting project. Men’s hairdressing is growing year on year, and is something we are very happy to be involved in promoting."