Fudge goes pro with fudge professional branding

Fudge Professional is the new face of cult brand, Fudge - with a new logo to represent the updated name. The new branding reinforces the the professional salon heritage of the experimental salon brand, which has always celebrated creativity and big characters. Stephanie Bruce, Head of Fudge Professional, explains: "The move to Fudge Professional is a decision to ensure we are recognising our heritage and appeal – the professional hairdresser. The Fudge Professional stylist enjoys working with us as we help them to appeal to their client through new, on-trend styles and a proactive attitude towards being current. "We love that the Fudge Professional stylist is constantly striving to be on-trend and enhance their skills. That could be through finding inspiration online or offline, from training or from colleagues, or by attending and following trade shows and fashion shows. "It’s a really exciting time for the Fudge Professional brand and we’re determined to keep our customer, the professional hairdresser, at the forefront of our mind at all times."