Fudge collaborates with rankin to celebrate new lookbook
Published
14th Nov 2012
by rachael
Fudge has collaborated with celebrated photographer, Rankin, to create a series of videos to celebrate the launch of their new website and online lookbook.Featuring a cast of hand-picked street-style stars from 18 to 80 alongside celebrities including Gemma Cairney, Princess Julia and Molly Parkin, the video aims to represent the Fudge attitude to hair; bold, confident and individual.
The website also features a series of 15-second styling video shorts from up-and coming hairdressers who share their top tips on how to transform their style.
Rankin's video will be shot and previewed in three stages and will be released in real time at midday, 4pm and 8.30pm on Wednesday 14 November. The full length feature will be available to view at www.fudge.com the following day.
