Fudge and alan howard hit the road for regional tour

Fudge and Alan Howard teamed up recently for an educational roadshow, which took in Leeds, Manchester and Birmingham. Headed up by Fudge creative director, John Vial, and global head of technical training, Tracy Hayes, the shows also saw Fudge ambassador Callum Warrington and experts from Alan Howard take to the stage to talk all things Fudge. As well as covering cutting and styling, the event saw live colouring with Headpaint and Paintbox products to give salon professionals in the audience a real example of the results achievable with Fudge colours. Promising to provide guests with real take-away techniques that they could use in the salon rather than just show-stopping stage looks, John and Tracy covered the latest trends for blondes, redheads and brunettes as well as pastels and creative colours. Tracy says: "It was a fantastic and inspiring week visiting three very cosmopolitan cities and working with a committed and talented team at Alan Howard. I thoroughly enjoyed showing a mix of both salon-friendly techniques using our Headpaint range while also pushing the boundaries with creative colouring using Paintbox. It was great to get interaction from the audience discussing everyday occurrences in the salon too." John adds: "This was the perfect opportunity for Fudge to reach out and share our creativity to an enthusiastic audience of hairdressers. It’s always great to present to your peers and see and hear the reaction when you’re presenting up close and personal, encouraging interaction and questions from the audience. Fudge is about keeping hair real and working with your customers and their lifestyle and it was an amazing opportunity to link up with the talented Alan Howard team to help share the Fudge philosophy."