Opened by Ursula Moore, who’s been hairdressing since 1999, Bond salon sits in the heart of Shoreditch, London.
With a great reputation for their outstanding hair colouring, it’s surprising to know that owning a salon wasn’t always a goal of Ursula's.
“For many years I didn’t have a desire to own my own salon," she explains. "But six years ago I was working in a really lovely, small salon in Berlin. It was a beautiful salon, with a lovely team. I loved the vibe and the way they managed the salon, and I thought well, I could do this.”
Ursula first heard about Fresha through a friend and fellow business owner, Tina. Tina owns Shoreditch Nails, and is a long-time user of Fresha. She recommended it to Ursula as they were starting their businesses within a few years of each other.
After an easy sign-up, Ursula quickly knew that using Fresha was a “no-brainer”. And knowing it would be exactly what she needed to streamline her capabilities, Ursula has been using it since.
Ursula stresses she’s always impressed with Fresha's continuous innovation. The platform regularly introduces new features that not only make the day to day easier, but makes it possible to always push their business further, bringing in more clients, higher loyalty and an all-in-all better experience from beginning to end.
Ursula stresses that Fresha listens to its partners and quickly uses their feedback to make changes, which has helped her stay competitive in the busy Shoreditch hairdressing scene.
“We use the Automated Marketing campaigns and one of our favourite ones is the birthday 10%. So we give an email to all of our clients on their birthday month offering them 10% off on their next visit. This makes people feel really special,” says Ursula.
Running Bond is more than just managing a business for Ursula; it's about creating a welcoming environment where creativity and excellent service come together. With her skills, the unique atmosphere of her salon, and the support of tools like Fresha, Ursula has turned Bond into a standout success.
Her journey from a hairdresser in Berlin to a business owner in Shoreditch shows how passion, innovation and the right tools can turn a dream into reality.
For more information contact [email protected] or visit fresha.com/for-business
