Fresha climbs the ranks in top 100 global marketplaces
Published
28th Mar 2023
by charlottegw
Fresha, the leading marketplace platform for beauty and wellness, has cemented its global standing by debuting on the Andreessen Horowitz (a16z) Top 100 Global Marketplaces list in the 59th spot.
The California-based venture capital firm Andreessen Horowitz compiles the Marketplace100, assessing companies based on comprehensive marketplace activity scores. These criteria include annual gross merchandise volume (GMV) from Bloomberg, app performance data from Apptopia, and SimilarWeb.
Fresha's founder and CEO, William Zeqiri, attributes the company's ranking to its substantial global impact and market leadership. He says: "This milestone demonstrates our partners' adoption of our technology to manage their businesses and emphasizes Fresha's customer-centric approach, which perfectly aligns with consumers' preferences for discovering, booking, and paying for beauty and wellness appointments with local businesses."
The platform enables businesses to streamline their operations, promote their services, implement marketing campaigns, sell products online, and safeguard against no-shows and last-minute cancellations. It offers merchants a comprehensive suite of tools for seamless business operations, including appointment bookings, point-of-sale, customer records management, marketing automation, loyalty programs, beauty product inventory, and team management. Fresha's consumer marketplace bolsters partner businesses' revenue potential by leveraging the consumer marketplace, online bookings, automated marketing through mobile apps, and advanced integrations with major tech brands such as Instagram, Facebook, and Google.
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