Fresh salon design at cream in cheltenham

Earlier this year salon owner Scott Smurthwaite decided to revamp the salon interior of his Cheltenham-based salon, Cream. 

Scott's intention was to create a more modern environment, with an airy, open plan, rather than a compartmentalised design.

"The project was inspired by a desire to make more money," he says. "The funny thing is that we're actually down a chair since the refurbishment, but this has resulted in a far better ambience in the salon and enhanced client and stylist comfort, so business has improved rather than dipped."

By presenting local company Isherwood Design of Cheltenham with a blank canvas to work on, Scott was able to cherry pick from a raft of fresh ideas put forward by a team with a reputation forged outside the hairdressing sector and he is more than delighted with his new-look contemporary salon.

Fact File Name: Cream Address: 18 4/6 Bath Road, Cheltenham Owner: Jason Paget Staff: 17 Styling stations: 13 Size: 1,600sq ft over two floors Budget: £140,000 Financing: Self Design: Isherwood Design, Cheltenham Furniture: Ashton and Fincher Budget Box Air conditioning: £10,500; Building work: £74,500; Plumbing: £6,500; Electrics: £16,000; Styling units: £14,000; Bead Curtain: £7,500; Flooring: £11,000. Top Tips Prepare thoroughly Be completely organised Stick to a realistic budget Major building work always involves snags and issues, so be financially prepared Professional design input can turn a good idea into a great one.