Fred segal salon partners with phyto
Published
19th Jul 2012
by rachael
Acclaimed Californian salon, Fred Segal, has partnered with botanical brand Phyto for the launch of a new blow-dry bar.
Catering to some of LA's hottest celebrities and style-conscious consumers, Fred Segal in Santa Monica will now be offering a customised service in their Blow Dry Lounge.
In addition to the new space, guests will also be treated with Phyto's plant-derived, environmentally-friendly products.
Inspired by the salon's renowned red, white and blue motif, the new lounge will offer clients the choice of five finishes devised by owner, Matthew Preece.
Routinely voted as one of the best salons in the world, Fred Segal has gained a reputation as a sophisticated but relaxed space with first-class service.
Matthew said: "It's an exciting team for the salon and we're thrilled to partner with Phyto. Whether you're on your way to a night out with friends or getting ready for a red-carpet event, the Blow Dry Lounge is a destination to sit back, relax and enjoy a gorgeous blow dry.
