Francesco group feature 75-year-old fabulous fashionista in campaign

75-year-old grandmother Jean Woods, who found fame on Channel 4's Fabulous Fashionistas is fronting the latest collection from the Francesco Group. Jean, whose striking blunt bob was as memorable as her Doc Martens and eclectic dress-sense, was snapped for the new campaign alongside local model, Annah Rae. The Francesco Group's director of hairdressing, Mia Dellicompagni, spotted Jean on the documentary and immediately knew that she wanted to work with her. She explains:

When we started to research for our latest branded collection of images, we had definite ideas of making sure we reached out to all our customers. We as a creative team were very aware that as a high-end brand we needed to do this in a luxurious way but also show ourselves as aspirational hairdressers. This meant a huge focus on getting the right models that would not only include all hair types but also all ages. This was an element we believed hadn't really been tackled by our industry for a while and something we as a company hadn't done before."