Eva

Eva Longoria Parker proved to be a real Desperate Housewife this week, launching a new type of fridge in Spain.

Dodgy product-plugging aside, the event also gave us the opportunity to get a look at Eva's new red hair.

Although in some lights it appeared not to work particularly well with her skintone (left), the auburn shade looked less harsh under natural light (right).

As a spokeswoman for L'Oréal Paris in the USA, we wonder if Eva's bosses were behind this colour change??