Elajé transform cambridge students from geek to chic

The team from Elajé Hair & Beauty in Cambridge recently got their hands on the city's students at a pop-up salon. Hosted as part of an event to provide local businesses with the chance to promote their services amongst the city's student population, the event saw the Elajé team provide blow-dries and updos as well as hairdressing advice. Students were also treated to a 20% discount card. Owner Julia Gaudio said: "This was a great opportunity to get out and meet a lot of the new students that have just begun their new academic year at Cambridge. Our salon is in the centre of the city and students make up an important part of our customer mix so I’m confident that we’ll have many new customers from this. It was also a fun event and I feel it’s always beneficial to get out and do something different with the team."