Edward james putney: interiors inspiration

Edward James Putney is the second salon for the South London chain, a sister business to the flagship in Battersea. An Aveda Lifestyle Salon and Spa, Edward James Putney reflects the design of Edward's first salon with a hint of influence from the eco-friendly brand. The overall look of the 1,600 sq ft salon is Moorish-inspired, with Moroccan lanterns and floor-to-ceiling tiles, as well as plenty of decorative cushions. "Our mission with the new salon was to create a visually stunning space that radiates a classical and relaxed feel with elements of opulent luxury,” explains Edward. “The general feel is based on our Northcote Road salon, with a colour palette that is both energetic and complementary to Aveda branding. The emphasis is on a warm and comforting environment both professional and inviting." The Aveda influence comes through environmentally-sound decisions in lighting and water, as well as an innovative and much talked-about row of trees to separate the distinct salon zones; adding a touch of tranquility and sense of shelter from the outside world. “We sourced trees from the National Trust to use as feature partitions throughout the salon and used the off-cuts as feature legs for the styling stations," explains Edward. "We are proud of our eco credential and used recycled and reclaimed materials wherever possible - the cushions are filled with post-consumer recyclable materials, the light fittings are energy saving and low voltage and our backwash units have water saving attachments." Edward James, 77 Putney High Street, London, SW15 1SR Salon phone: 0208 789 9639 Owner: Edward James Shortall Salon size: 1,600 sq ft with ground floor salon, basement spa Accommodation: 10 styling stations, designated make-up area, two spa rooms Backwashes: Four separate, fully reclining luxury shiatsu massage backwash stations Cut and blow-dry from £55 to £95 The team: Five hairdressers, a spa manager, two holistic-trained therapists, two front of house receptionists and four salon assistants

Edward James Putney

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