Dry shampoo is best-selling product for time-pressed clients
Published
25th Jan 2013
by rachael
Dry shampoo is the best-selling product in the non-professional hair product market, it was revealed at the Redken Business Summit in San Francisco.
Sarah Powers, general manager of Redken and Pureology UK and ROI, presented key findings from the brand's research at the one-day business masterclass, which concluded Redken Symposium 2013.
Explaining that clients are more time-pressed than ever - spending just 16 minutes per day on their hair - Sarah revealed that it was dry shampoo most women were purchasing from chemists and high street stores.
Savvy salons offering a professional dry shampoo should consider the styling services that they can provide with the product, Sarah suggested, or consider how it can be marketed as a texturiser rather than a refresher.
Treatment masques were the second most-purchased product on the high street, suggesting that while women may be in a rush to get ready at home, they still seek pampering - meaning there's a huge market for salons to offer luxurious treatment services.
