Dkny autumn/winter 2014: get the hair look

The DKNY Autumn/Winter 2014 show saw Wella Professionals global creative director Eugene Souleiman celebrate New York's style diversity. The show: DKNY Autumn/Winter 2014 The hair team: Wella Professionals global creative director, Eugene Souleiman The look: New York Mash Up The inspiration: The diversity, values and sub-cultures of New York city The key product: Wella Professionals Body Crafter Spray "When DKNY launched in the late '80s, there was an incredible energy to the street culture in New York, and this is what today’s show is all about. Going back to a time when there wasn’t just one look, when people didn't want to look the same, when style was individual," said Eugene. There was no one look - the model lineup consisted of 55 students, club kids, models, musicians, artists and entrepreneurs, each selected for their individual look and character. This was celebrated in the hair, with Eugene and his team working with everybody's individual look to create distinctive styles that challenge beauty stereotypes. "I loved this show," said Eugene. "I found it really refreshing to do something different. With all these incredible personalities in the chair it felt more like being in a cool downtown New York salon than being backstage." Get the look With no one overall look, Eugene and the team used a variety of products from the Wella Professionals Care and Styling ranges. Here are a few of their favourites: Wella Professionals Brilliance Shampoo and Conditioner; Wella Professionals Perfect Setting; Wella Professionals Ocean Spritz; Wella Professionals Grip Cream; Wella Professionals Body Crafter Volume Spray