Discover wedo/ new light & soft shampoo bar and refill pouches

weDo/ Professional is an eco-ethical haircare brand on a mission to help people transition to a happier, healthier, and more sustainable lifestyle. And weDo/ has found new ways to decrease the use of plastic in their packaging and the overall waste in beauty routines. HJ finds out more... The brand has made serious sustainable advances to decrease packaging waste with the launch of their new No Plastic Solid Shampoo bar, specifically formulated for fine or normal hair and the new weDo/ Refill Pouches using 80% less plastic per ml¹.

Light & Soft Solid Shampoo

Formulated with natural origin ingredients including green mineral clay sourced in France and organic olive oil harvested in Europe, the new Light & Soft No Plastic Solid Shampoo for fine or normal hair leaves the hair soft without weighing it down. Dermatologically tested with 99.8% biodegradable ingredients², the new mild minimalist formula continues to align itself with weDo/’s legacy of using Vegan Society certified and Cruelty-Free International approved ingredients, in recyclable packaging. What’s unique about this shampoo bar? No plastic and less water in its formula with professional performance, with up to 80 washes. One Solid Shampoo bar lasts up to 3 times longer than weDo/ liquid shampoo bottles¹.

Refill Pouches

Sharing the conviction of environmental sustainability, weDo/ Refill Pouches use less plastic material which ultimately generate less plastic waste over traditional weDo/ plastic shampoo bottles. The new weDo/ Pouches are among the first in the market to be recyclable and made from 25% recycled plastic material, using 80% less plastic per ml. The Shampoo, Conditioner and Mask weDo/ Pouches are the ideal sustainable solution for clients and stylists who prefer liquid shampoos and conditioners. Clients can use the shampoo pouch to refill their bottle at home – and their mask pouch to refill their mask jar as well.

The sustainable hairdresser

To help our partners and hairdressers transition to a more sustainable backwash routine by reducing the use of plastic, weDo/ offers a Salon Exclusive Accessory to use with Pouches in salon, the New Recharge Station. Designed for practical use, the custom frame system is constructed with a recyclable frame using 92% recycled plastic. It is easy to use and by refilling and removing empty pouches with no mess at the basin. This is a sponsored post in collaboration with weDo. 

^{1 compared to 300ml weDo/ Professional bottle} 2 based on the mass of ingredients that are relevant for biodegradation and when disposed in a sewer connect to a waste water treatment plant