Three hair colour innovations to watch this season
Published
13th Sep 2021
by eleanor

Hair colour innovations to watch

Color XG
Developed in Italy by Europe’s top colour experts, Color XG from Paul Mitchell Professional Hair Color is an easy-to-use, vegan, permanent hair colour offers the perfect fusion of performance and reliability. Featuring opaque, easy-to-formulate shades that are highly pigmented and formulated with Pure XG, a soothing blend of ingredients including cottonseed oil and rice milk, Color XG leaves your clients with shinier, healthier hair. With vibrant reds, up to 100% grey coverage and a specially curated collection of beautiful, intermixable shades, Color XG creates the results you want every time. Find out more on Color XG here.
Crema XG
Stylists already know and love Color XG for its trusted performance and brilliant results. Crema XG is a rich, demi-permanent cream colour that is perfectly shade-matched to Color XG for a complete service solution. Formulated with no ammonia, this vegan cream colour imparts shine and condition for soft, healthy hair. Featuring over 40 shades with opaque deposit, ideal for a wide variety of services, including toning, grey blending, refreshing colour, neutralising unwanted tonality and adding shine and condition. Find out more on Crema XG here.