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Dense Hair Experts and creative agency Kiss Branding have won the prestigious Diamond Award for Best Visual Identity from the Lifestyle & Wellbeing Sector at the Transform Awards. But this win is about much more than great design – it's about shifting the conversation around hair loss and showing professionals, including hairdressers, how impactful branding can empower both clients and service providers.
The Transform Awards, which celebrate excellence in rebranding and brand development, praised Kiss Branding for creating a ‘simple yet impactful visual identity’ that confidently stands out in a saturated market. The project not only elevated Dense’s market presence but also delivered tangible commercial success, increasing conversion rates from 0.4% to 2.3%.
Judges highlighted the modern and credible nature of the brand work, noting its careful balance between clinical-level personalisation and consumer accessibility. Kiss Branding’s deep understanding of Dense’s audience enabled them to challenge outdated perceptions and create a brand that speaks to real people with clarity and empathy.
Dense’s win places the Leeds-born brand among the most respected names in global branding. Other major winners at this year’s Transform Awards included LEGO, Aston Martin, ZSL, TikTok and TNT Sports – a peer group that underscores the scale and significance of Dense’s achievement.
Aasim Hashmi (ASH), Co-Founder at Dense, said: "For us, this isn’t really about awards – it’s about recognition that the work we’re doing matters. Hair loss is something that affects so many people, but the conversation around it has always been awkward or brushed off. We set out to change that. To move things on from banter and bravado to real, science-led solutions that actually help people take control early, confidently and without the stigma. This award tells us we’re on the right track – but we’re nowhere near done."
Kiss Branding is an award-winning creative agency specialising in bold, insight-led brand identities. Poonam Saini, Creative Director at Kiss Branding, said: "The best brands don't just sell products, they meet real needs and empower people to live their best lives. Dense is one of those brands. This award celebrates a true transformation, from strong strategy and compelling storytelling to bold, standout creative all coming together to shift perceptions and make a real difference. I couldn’t be prouder of the Kiss team, the incredible Founders at Dense and everyone who has helped shape this work. This is what meaningful branding looks like."
