Denman International and Olivia Garden Europe Found Hair Styling Tool Collective

Published 26th Sep 2023 by Morgan Willmott

Olivia Garden Europe and Denman International are forging a fresh collaboration as inaugural members of the Hair Styling Tool Collective. 

The senior teams of both companies have drawn up a charter that defines six clear sustainability aims for the hair tool industry, and will be inviting other hair tool manufacturers and brands throughout the industry to join. In an unprecedented move, the competitors have joined forces to lead the way in building a stronger industry-wide commitment to improving sustainable practices.

Dr John Rainey MBE, Chairman of Denman International, comments: “The Hair Styling Tool Collective is the logical next step in our sustainability journey. These six aims will maintain and assure our own commitment to sustainability but also, by encouraging collaboration with other companies in the sector, we’ll be helping reduce the negative environmental impact of the hair tool sector as a whole.

Denman's commitment to sustainability has been celebrated recently, find out more here.

What's more, Kai Ziekursch, Co-General Manager of Olivia Garden Europe, says: “It is deeply rooted in the purpose of Olivia Garden to commit to greener hairdressing, and the tools used by stylists in the salon every day have a significant influence on this.”

Olivia Garden’s second General Manager, André Harms, adds: “In our sector, the quest for sustainability isn't a solo battle. We're excited to step beyond competition with this initiative with Denman International and invite more firms to join us in this venture.”

The Hair Styling Tool Collective endeavours to lessen the environmental impact and increase the sustainability of hair tool products with members committing to help bring greater sustainability to the daily lives of hair professionals. The charter has defined six shared objectives, with measurable commitments, that aim to have a positive impact on the wider hair industry.

The Six Objectives of the Hair Styling Tool Collective Charter

1.     Promoting sustainable products – It commits to developing and offering more sustainable products, continuously striving to reduce its ecological footprint throughout the lifecycle of the products.

2.     Encouraging responsible manufacturing practices – It will adopt eco-responsible manufacturing practices, aiming to minimise waste, optimise the use of natural resources and reduce greenhouse gas emissions. It will also promote a circular economy by advocating for the reuse and recycling of the products.

3.     Measuring greenhouse gas emissions – It recognises the importance of measuring and monitoring greenhouse gas emissions. By understanding its carbon footprint, it can identify opportunities to mitigate its impact and contribute to climate change mitigation efforts.

4.     Raising awareness and training hairdressers – It pledges to provide information and training on sustainable practices to hairdressers.

5.     Collaboration and knowledge sharing – It recognises the importance of collaboration among hairdressing industry companies to achieve its common goals. It will foster the exchange of knowledge, experiences and resources, and encourage partnerships with other stakeholders committed to sustainability.

6.     Transparency and accountability – It will be transparent about its actions and progress in sustainability. It commits to measuring, monitoring and regularly reporting its environmental, social and economic performance.

Denman International and Olivia Garden believe that by working together, corporations can make a meaningful difference in the lives of hairdressers, their clients and the environment.

Dr John Rainey MBE Chairman of Denman International, Victoria Fishman CEO of Denman USA, and Nadia Grégoire Brand Partnership Lead of Olivia Garden Europe, will officially sign the Hair Styling Tool Collective charter on Saturday 14 October at the Salon International Press Office at 1pm. You can book Salon International tickets here.

Morgan Willmott

Morgan Willmott

Published 26th Sep 2023

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