ALFAPARF Milano Announces Two New Brand Ambassadors

Published 26th Sep 2023 by Morgan Willmott

ALFAPARF Milano Professional has announced the appointment of two new Brand Ambassadors; multi-award-winning hairdresser and global educator Paul Falltrick is its Brand Ambassador UKI. Additionally, celebrated colourist and award-winning hairdresser Lisa Whiteman is the Colour Brand Ambassador UKI.

With more than 35 years of hairdressing experience, Paul Falltrick started his career at John Frieda as Nicky Clarke’s assistant, where he quickly acquired expertise on editorial shoots, stage work, shows and TV. Soon, he gained a reputation for his cutting and styling work and became a FAME Team member in 1996 before eventually opening two salons in Essex, as well as a state-of-the-art training academy.

As one of the country’s leading artistic directors, Paul's love for education has seen him travel the world sharing his passion, expertise and techniques with global audiences. Paul currently works at GFC Hairdressing in Hornchurch, Essex where he combines working with his loyal clientele with educating and motivating the industry.

“I’m super excited to be part of such a professional and inspirational product company with a parallel ethos to my own, especially at a time of such significant momentum,” says Paul. “As an ALFAPARF Milano Ambassador, I am really looking forward to working together on our mission to elevate the art of hairdressing.”

On behalf of ALFAPARF Milano Professional, David Donnellan comments: “It’s a real treat for us to have someone like Paul in the family. Not only is he vastly experienced in the craft of hairdressing, but he is also as dedicated as us to make sure our industry continues to grow incredible talent on both the salon floor and the business of hairdressing.”

Paul joins the growing family of ALFAPARF Milano Professional experts which is made up of Paul Stafford (Brand Ambassador UKI), Coia Dahill (Brand Ambassador UKI) and Ben Brown (Digital Brand Ambassador UKI).

With an illustrious career spanning over 35 years in London's West End, both in partnerships with others and solo ventures (like Whiteman Soho in London’s Ham Yard), Lisa Whiteman has built a reputation as an in-demand colourist for clients and hairdressers wanting to learn.

As well as working in and running salons, Lisa spent over a decade travelling the globe as an international artist, spreading her ethos which is centred around maintaining a positive mindset, having an insatiable thirst for learning, and being committed to continually give back to the industry. Her zeal for educating others about the nuances of colour is deeply rooted in her hands-on experiences with clients in the salon. Lisa and her team are now based out of Smiths Salon in Soho- a hairdressing hub of highly skilled experts with extensive experience in all areas of the profession.

Lisa says: “It’s great to join the team as an ALFAPARF Milano Ambassador and to work with a colour house that consistently improves its colour products, as well as introducing technology and patents before anyone else. It is exciting to be part of a brand where exceptional product performance and harnessing the latest scientific breakthroughs are central to its ethos. In my colour work, I need product formulas that challenge the status quo. This is why joining the ALFAPARF Milano Professional family is the start of something really exciting. I cannot wait to share the brand with fellow colour enthusiasts in the UK and Ireland.”

David Donnellan adds: “Having Lisa join the ALFAPARF Milano Professional team as a Colour Brand Ambassador brings a different level of expertise to the brand in the UK and Ireland. Her extensive experience as a salon owner, colourist and stylist combines with her global reputation of educating thousands of hairdressers about colour creativity. This is perfect for helping us spread the message about how incredible ALFAPARF Milano Professional colour is.”

Speaking of colour, why not check out how to promote your colour services this Autumn

Morgan Willmott

Morgan Willmott

Published 26th Sep 2023

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