Defy gravity with fudge raise the roots

Big hair is going nowhere and if you're hunting for a new product to help you achieve great heights, look no further than Fudge Raise the Roots. The latest addition to the Big Hair range, Raise the Roots is innovative new volumising product featuring unique applicator-brush technology. Similar to the nozzle on a lip gloss, the squeezy brush applicator allows you to get extra close to the roots for precise application - and extreme volume. A gel-creme formula promises medium hold (but serious lift) while the brand's patented OOMF Volumising Complex with bamboo extract promises to thicken the hair and increase volume by 85% after just one use. Fudge Raise the Roots has been proven to give lasting results too, with volume that lasts for up to 12 hours and fights off moisture in high humidity conditions for zero frizz factor. John Vial, Fudge creative director, says: "The days of flat, overly-ironed hair have gone and volume continues to be an on-going trend. This latest addition to the Fudge Big Hair range weightlessly thickens hair whilst protecting from heat styling, so you can create oomf without causing damage." To use? Twist the applicator brush to on and smooth a small amount directly on to the roots of towel-dried hair. Blow-dry in and watch hair lift to new heights. To buy, visit fudge.com or call 020 7845 6333 for your nearest distributor.