Creating a salon experience

Providing an ‘experience’ rather than just a haircut in your salon has never been more important, according to new research. A study, commissioned by design agency Coley Porter Bell to understand how consumers perceive luxury, showed that more than half of the respondents rated an experience, such as personal pampering, as the ultimate luxury – even rating it over material goods such as cars and designer clothes. With everyone wanting a little luxury in their lives, make sure you’ve got something to offer your clients to prevent them from searching for their luxury elsewhere.