Competition season

The competition season is well underway and with a phenomenal number of entries received in HJ's British Hairdressing Awards sponsored by Schwarzkopf Professional and the British Hairdressing Business Awards - it is now only a matter of weeks until the finalists in each category are announced.

Compiling a written dossier for the British Hairdressing Business Awards gives salon owners and managers a great way of reviewing the salon's performance during the last 12 months and highlights procedures that have worked well, and those where a little more attention may be required. In addition, having to analyse the business in detail can identify areas of potential for future growth whether it be through new revenue streams or high performing individuals.

Awards - whether local or national - can be used to motivate and inspire team members to excel and create healthy competition within the business itself, and this can be harnessed to improve performance and the overall profitability of the business. Publicity generated from this type of activity can attract new recruits to the team as well as new business -so use it for the benefit of the team and the salon.

From an industry perspective, raising the profile of hairdressing as a great career choice can only be positive, and we need to unite to attract the right individuals into the profession.

Jayne x