Color wow signs aston & fincher as uk salon distributor
Published
15th Jan 2014
by rachael
Color Wow has confirmed that Aston & Fincher are their chosen distributors in the UK.
Created by beauty innovator, Gail Federici, and internationally acclaimed hairdresser, John Frieda, Color Wow comes from the same brains that figured out frizz and perfected blonde for John's best-selling consumer range.
Color Wow is a dedicated professional colour care range with a lineup of products formulated to tackle every issue related to colour-treated hair - from fading and brassiness to unsightly roots.
Root Cover Up is the hero Color Wow product - available in six shades, it covers roots until clients can return to the salon. Blonde shades can cover dark regrowth seamlessly, restoring highlights without peroxide in between appointments.
Color Wow will be represented by two of Aston & Fincher's skilled sales teams to ensure the brand USP is clearly communicated throughout its 27 stores.
For all trade inquiries relating to Color Wow, call Aston & Fincher on 0870 240 2176.
