Close male grooming make over black cab for promo campaign

Leading Fudge salon group, Close Male Grooming, have created a personalised black cab which will be driven all over their home city of Manchester to promote their business. The black cab displays the salon group's three location and also offers a 20% discount to new clients on their first visit. Adverts - and the Fudge logo - are not just plastered all over the outside of the vehicle, but also inside and on receipts. Fudge distributors, Alan Howard have supported the advertising campaign, which will run in Manchester city centre throughout 2014. Owner of Close Male Grooming Alex Shore explains: "My priorities were to always create a unique experience for the client while still having an amazing place for someone to work. I wanted the salon to look like a vintage inspired boutique that's a relaxing and quirky environment with self-indulgent features such as men's magazines and latest game consoles." Alex is a member of the Fudge product testing panel and has recently contributed to the research and development of products of the new Fudge BIG HAIR styling range.