Bouclème Hosts Exclusive Curl Education Event

Published 24th Jan 2024 by Chlo Weldon

Bouclème, specialists in curly hair care, hosted an educational curl masterclass and training event on Monday 15 January. The day event, which was held at beauty co-working space Hunter Collective, was attended by salons and hairstylists from across the UK and EU, attracting professionals from as far as Switzerland and Norway, as they showcased the brand’s commitment to curl education and awareness.

The day started with two interactive demonstrations by Bouclème’s curl specialists, Abena Pilsbury and Laura Murphy. Using Bouclème products, Abena shared knowledge into washing and styling tight coils, while Laura demonstrated techniques for achieving soft and defined waves, revealing hair transformations from frizzy to effortless beautiful curls.

Following the masterclass, Bouclème’s Founder, Michele Scott-Lynch hosted an engaging Q&A and business advice session. The session was designed to provide an exclusive opportunity for stylists to learn more about the Bouclème range, expand their curl knowledge, and connect with industry peers.

The event not only served as a platform for education but also facilitated networking amongst salons and stylists.

“We are thrilled to have hosted such a successful curl training event, bringing together professionals for the UK and the EU to share knowledge and celebrate the beauty of curls,” commented Michele. “Our commitment to curl education is at the heart of our brand, and events like these play a key role in empowering salons and stylists to better serve their curly-haired client.”

Read next: Is The Black Hair Industry Changing?

Chlo Weldon

Chlo Weldon

Published 24th Jan 2024

Chlo writes regular content for the print magazine and website, as well as scheduling the content for HJ’s social media channels. Chlo has a master’s degree in Magazine Journalism and previously worked as Assistant Editor at craft magazine Tattered Lace. After moving to London from her small hometown to be part of the HJ team, she is loving every minute of being involved in the industry. She loves a good treatment and is on a mission for a longer and thicker mane.

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