Blo blow dry bar joins forces with gwyneth paltrow

Academy Award winning actress, Gwyneth Paltrow, and hair stylist to the stars, David Babaii, have joined forces with US salon group, Blo Blow Dry Bar. Gwyneth and David will be providing input in to Blo's creative direction, growth plan and brand strategy, as well as bringing a little A-list glamour in to the affordable blow-out bar group. Ari Yakobson, Blo Blow Dry Bar’s CEO, comments: "I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company. This combination and a proven business model is exciting. This is a tremendous benefit for our current and future Franchise Partners; our loyal guests are going to love this collaboration." Blo is largest blow-dry bar chain in the world and pioneered the no-cut, no-colour concept with salons dedicated solely to the art of the blow-dry. The group has salons across the US, Canada, Russia and the Philippines.